As the Country Health Information and Systems Data Use (CHISU) program expanded to 18 countries and regions, the amount of reports, presentations, and digital deliverables increased quickly. With so many teams developing materials independently, it became harder to maintain a consistent and professional brand identity.

To address this challenge, I led the design of a Visual Identity and Messaging Guide that brought together CHISU’s visual and verbal identity in one easy-to-use resource. My goal was to make the brand simple to understand and apply, while giving staff the freedom to create their own materials confidently and correctly.

The guide defines CHISU’s full visual system, including logo usage, color palette, typography, and layout hierarchy. I created clear visual examples and flexible templates for reports, slide decks, and promotional materials to support both design and non-design teams. I also developed an approachable tone and messaging framework to help staff communicate the brand’s purpose consistently across different audiences and regions.

From a design standpoint, I focused on usability and accessibility. The layout is clean, organized, and easy to navigate, with a balance of visuals and concise explanations. Each section was designed to teach by example, helping users quickly understand what “on-brand” looks like and how to replicate it in their own work.

This project unified CHISU’s brand presence across all countries and improved efficiency for the communications team. It strengthened credibility with global partners and supported a more cohesive storytelling approach across all materials. The guide was extremely well received by staff and leadership and quickly became one of the most used internal tools within the program.