CHISU Social Media Campaigns
Purpose: Share program achievements, engage stakeholders, and strengthen brand presence
The Country Health Information Systems and Data Use (CHISU) program primarily used Instagram and LinkedIn to share achievements, milestones, and updates from activities across its 18-country portfolio. These platforms were carefully selected to reach different audiences: Instagram allowed for visually engaging storytelling, while LinkedIn supported professional networking and knowledge sharing with stakeholders in public health, foreign aid, and development sectors.
Through social media, we were able to amplify CHISU’s impact, highlight successes, and maintain ongoing communication with key partners such as USAID, Ministries of Health, and implementing organizations. Each post was designed not only to inform but also to foster engagement, spark conversations, and increase visibility for the program’s work at both the country and global levels.
To achieve this, I developed campaign strategies and visual content systems that aligned with CHISU’s brand identity and messaging guide. This included templates for posts and infographics, standardized photography and graphics, and messaging frameworks to ensure clarity and consistency. Posts were tailored for each platform to maximize reach and engagement while keeping the brand voice professional, approachable, and authentic.
Highlighted below are three of our most successful social media campaigns, which demonstrated strong audience engagement, increased awareness of CHISU’s initiatives, and reinforced the program’s credibility and presence across the global health and development community.
Indonesia’s Experience with Data Standardization Development
A 7-week series sharing the Indonesia team’s experience with data standardization. The campaign was designed to demonstrate the team’s practical approaches, highlight successes, and make technical processes more understandable to a wider audience. Each post combined visual storytelling and structured messaging to showcase how standardizing data improves health information systems and supports decision-making. Below are examples from the first two weeks of the series.
Digital Maturity Index (DMI) in Indonesia
A 5-week social media series documenting the development and implementation of the Digital Maturity Index in Indonesia. The series was designed to showcase CHISU’s process, highlight key milestones, and engage stakeholders in a clear, visually compelling way. Each week featured a mix of infographics, photos, and concise messaging to break down complex concepts and share real-world impact. Below are examples from the first two weeks of the series, illustrating how we combined storytelling, design, and data to communicate the program’s progress effectively.
International Woman’s Day 2024
Gender equality is a fundamental focus of CHISU, integrated across all activities and countries. For International Women’s Day and throughout March 2024, the communications team launched a campaign highlighting how staff are working to close the gender digital divide and prioritize women’s perspectives in digital health. The series included visuals and messaging that emphasized CHISU’s commitment to gender equity while demonstrating real actions taken by teams around the world.
Indonesia and Interoperability
A carousel post created in collaboration with the Indonesia team to explain interoperability and its benefits for health workers across the country. The post used clear visual layouts and concise text to break down a technical topic, making it accessible to both professional and public audiences. The design focused on storytelling through visuals, highlighting how interoperability improves workflow and strengthens health systems.
